This chapter talks about giving information to your clients and allowing them to be more informed about your services and products.

I have spoken on this before…but I believe that more information you can give your clients the better your chance of them hiring you. Giving information I believe leads to trust of you to your clients. Of course the information needs to be accurate and truthful,  but when people understand things, they tend to be more comfortable and when people are more comfortable they tend to be willing to part with their money more easily. When I say give them information, I mean everything you can think of, that lets them know exactly who you are and what your business is all about.

Lets look at buying car…what happens if you went to two car lots looking for the exact same car…

1st  car lot - Tells you nothing you…they tell you nothing about the car…they just say its top of the line and you should buy it. They also tell you nothing about them, they have no pictures of happy customers right after they bought a car, they have no testimonials, etc. (but this is a car dealer that does honest business and people will have good things to say about them)

2nd car lot - Tells you everything! They tell you why the car is top of the line, why its better then its competitors, where its competitors might have a slight advantage, let you put it through the paces, they let you take the car on your own for a test drive (yup you heard me, no salesman goes with you…I’m not making it up), the salesman knows everything there is to know about the car and things that many people do not know, they have all kinds of fact sheets from different sources to show you. They have lots and lots of pictures of happy customers right after buying the car, they have all kinds of testimonials, they have bios displayed on the wall of all the employees, they have all their excellence awards very nicely hung, etc.

So which car dealer would you buy from? My guess is most would buy from the second one, because they were informed about not only the car, but the experience they will have after purchasing the car…They became comfortable with the salesman and the dealer, thus more willing to part with their money there.

Do you give your clients lots of wonderful info. to allow them to understand you and your business and make them extremely comfortable with giving you money?

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness (Paperback)

by Jay Conrad Levinson(Author)

Paperback: 384 pagesPublisher: Mariner Books; 4 Upd Exp edition (May 22, 2007)

Language: English
ISBN-10: 0618785914
ISBN-13: 978-0618785919

(again please read my disclaimer on this, that I AM NOT AN EXPERT and the reason for me doing this…if you have not already)

Portland Wedding Photographer | Wedding photography Tips | brandon@brandonperron.com